I just looked on the app and for me in Norman OK it show half price traditional tonight. Thursdays are half price boneless here. Cake Day.
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That makes it pretty hard to solidify a business plan. In , one shareholder wasn't just putting pressure on BDubs, he was taking seats on the company's board.
At the time, the company owned about half of their 1, locations, and that's a lot to keep track of. McGuire stepped onto the board and brought the argument that they should only own about 60 restaurants, and the rest should be sold off to franchisees. Not long after, the company announced they would sell 83 locations to franchisees.
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Just what is going to happen to the rest of the company-owned locations is still unclear, but BW3s did note they were afraid selling too many properties at once would flood the market and lower their value. It's possible you'll see more franchise opportunities come up in an attempt to give locations more hands-on control. While the rising cost of chicken wings is a problem in itself, it's also the consequence of another one of the problems facing Buffalo Wild Wings: competition.
Since BW3s opened, chicken wings have only gotten more and more popular — and they're not the only game in town.
Customers have a ton of places they can get their chicken wing fix, from pizza places to other chicken wing chains like Wingstop. That increased consumption has lead to a shortage — which means the ones available won't come cheap. Restaurant Business devoted an entire feature to the "most craveable chain wings," and it illustrated just how many chains are doing not just what BW3s is, but sometimes more. And that's a big problem for BDubs. Let's face it, there's nothing actually complicated about making chicken wings at home. They're great for saucing with whatever you have in your fridge, and thanks in part to all the delicious ideas we see on social media, more and more people are opting to give places like BW3s a miss, favoring the homemade version instead.
The Telegraph did a survey in , and found the sale of specialty home kitchen equipment had skyrocketed. They said it was largely because people are rediscovering how gratifying it can be to cook. People are getting more aware of what they're putting into their bodies with each meal, and just one glance at Buffalo Wild Wings' nutritional guide is enough to make you put down the wings and grab some celery and carrot sticks instead.
Let's start with a basic, small serving size of wings, and note that this doesn't include blue cheese, seasoning, or sauces.
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That small order of wings is going to set you back calories and 51 grams of fat. If you add sauce and who doesn't , you can tack on as many as an extra calories and another 30 grams of fat. That's for the Thai curry option, and it's the worst of a lot of bad choices. But wings don't have to be terrible. SFGate says that by cooking them on the grill or in the oven instead of in oil, and opting for sugar-free sauces that use a vinegar or mustard base, you can cut out a lot of the bad stuff.
When you can get all of the taste and none of the guilt from the comfort of your own kitchen, is it any wonder people are staying away? That's a huge investment, and when the chain's new CEO stepped up to tell everyone what problems would be fixed, he said he was going to start with the biggest: a lack of anything that set it apart from all the other places doing chicken wings.
So, they'll turn to the example Arby's set when they reimagined their image, and do the same thing to BW3s. One of the biggest things Brown says they need to do is overhaul their menu, which has been largely unchanged for too long. He says they need to offer customers something they can't get anywhere else, and by extension, a reason to go there. By now, you've probably heard about how millennials are shunning many of the restaurants their parents and grandparents made popular.
That's places like Outback Steakhouse and Applebee's , and it's an attitude that's been felt across the industry. She cited the millennial generation's tendency to gravitate toward fast-casual restaurants, delivery services, and cooking at home as the reason for the struggles not just of BW3s, but of that sector of the industry. And she was onto something.
Analysts told BI that they were hard-pressed to find any casual dining chain that was thriving in the face of the cataclysmic shift across the industry. BW3s new CEO, Paul Brown, says via Business Insider that they'll definitely be looking at what it's going to take to get these customers in the door, and they're going to start by talking to franchisees to get their thoughts on everything from mobile ordering options to configuring restaurants to cater to delivery and takeout options.